Many marketers are concerned and feel that AI technology is there to take their place. While Bard (now Gemini) the AI version from Google and ChatGPT of OpenAI does a pretty good job of creating text work in general and MidJourney in creating graphics, The idea creation is still far beyond the AI territory. Many will claim that yes (for now) and the time will come when this also will be part of the AI generative content job. Maybe, however as Gemini itself said when asked “How Gemini can replace a marketing agency” it answered, “Marketing often requires empathy, creativity, and strategic thinking, qualities that remain difficult for AI to replicate”.

Don’t get me wrong, we like AI technology very much, use it every day love the way it is evolving and can see how this can even help more in the future, however, we use it as leverage to deliver quick repetitive tasks faster, then we tweak and humanize the output to our flavor and to accurately deliver the correct message.

We have seen companies heavily relying on AI tools in their digital marketing. Here is what they do:
1- Gemini: Ask for an idea for a content series to cover 12 posts on a specific subject
2- Gemini: Generate the 12 posts captions
3- MidJourney: Create 12 visuals for the posts
4- Human: put the above in slides and give it to the publishing team to publish on social media

The task took a few minutes
The posts got no or mere engagements

The moral of the story is that: as a marketeer, leverage the power of AI to your favor, the technology is yet to mature and deliver a fully reliable output but coupling machine learning with the human touch will help you so much to nail what you do.

Hints:
Here are some good uses of AI tools:
Compare your website to the competitor’s website to see where you lack optimization on your onsite SEO
Ask to write code (after all, this is the machine’s native language, so you can imagine how good will it be)
Similarly, it can debug your code
Re-write your article with a specific sophistication level (proofreading is essential) to validate the context.

There is history.
In 2016, ByteDance launched TikTok to grab the attention of Gen Z and millennials across the globe.
This generation of youth is glued to their mobile handsets, hungry to consume and engage with content. Vertical, full-fledged videos are easier and make more sense to consume for those who spend most of their screen time on mobile devices.

In 2020 Instagram launched reels (followed by Facebook in 2021) to preserve their market share and retain their current user to spend more time on their platforms rather than on their rivals from China while mimicking a similar interface for engagement as TikTok.

Why Reels?
We have normal videos already!
Meta made it even more sense for content creators to make reels as their primary content type in their publishing strategy for the following reasons:
Reels are syndicated to users based on the AI algorithm, which goes beyond your followers and is leveraged with higher deliverability.
More features and playful tools are availed on reels including stylish text options, a poll tool, …etc.
Royalty-free music and audio to give your videos more live with options of re-use audio and the engaging stuff you see and use on Instagram
A very important feature is included in reels, which is the follow button which in turn increases the chance of people following the account if they are not already. Something more tempting for racers
in the followers’ frenzy, is the racetrack.

The link sticker is an important feature that you should leverage when creating your content piece (can only go to the link you add in your profile bio)

Tip: Stories can only reach and be watched by your followers, reels are there for everyone on the platform.

As an avid marketeer, you probably are on an ongoing endless journey fetching data, information, and trends. Many great tools are out there with fancy visualization tools. However, you might be missing out big time on the amazing resourceful tool of Google Trends. When was the last time you checked out Google Trends? You can use it for several tasks daily in your operations.

• Your next social media post to find out the latest trend in any of the fields you are working on
• Keyword research for the top and rising keywords
• The best locations to run your campaign
• The most used spelling of a word or how users actually mention your name or acronym
• Performance of your brand compared to the competition, when, where, and why
  

In short, you need to give it a try and unearth this gold mine.
Here is the Google Trends guide you download it from here