Development is an art in itself, looking great is not enough! your website should be looking AND performing great at the same time. Optimization aspects are numerous and are essential so your website is well picked up by the search engine as well providing the optimum experience for your audience. If they consume more of your content it means they are more steps already down the conversion funnel.
Your website should be:
- Optimized from the search engine perspective (SEO)
- Optimized from the user experience side (UX)
- Visually reflecting your identity and brand in its best shape
Marketing Technologies Integrations
In the majority of the cases your website is out there to serve your business, bring sales, qualified leads, showcase your products, or get store visits.
It is crucial that you capitalize on the traffic that is coming into your website checking out your services and products. Even if they didn’t submit your leads or contact us form or call your business. They are shopping around for a similar product that you are offering and you should be there the minute they are about to take the decision to make a purchase.
Marketing integrations allow you to capitalize on your website traffic and be able to reach out once (or several times) more to those who have already visited your and checked out what you are offering. Marketing integrations also allow you (if they are properly setup) to actually know what is happening on your website, where users come in and where they leave out. Such info helps you to know where you can drastically enhance your website to bring more conversions.